We all want to grow our businesses, right?

The event rental businessis as competitive as any other industry, and setting yourself apart from the competition is critical to building your brand and scaling your operations.

While there are countless ways to grow your event rental business, this article focuses on strengthening your digital presence and setting yourself up for sustainable, long-term success. By building a solid marketing foundation, you’ll create a competitive edge that will serve you well in 2025 and beyond.

Claim and Verify Your Google Business Profile

One of the most significant shifts we’ll see in 2025 is how Google displays search results. Google has consistently emphasized the importance of verified business profiles, and as a player in the event rental business, ensuring your profile meets their standards is vital.

Like it or not, Google acts as one of your most influential "customers."

Start by claiming your Google Business Profileand securing full administrative access to its settings. For best results, use a professional email address tied to your company (e.g., yourbusinessname@gmail.com). Ensure you maintain complete control over this email, as it will be your gateway to managing all Google properties for your event rental business.

The verification process may require a video call with Google or postcard verification to confirm your physical address. While this step can be tedious, the benefits—such as having your business featured on Google Maps and improved search engine visibility—are well worth the effort.

Optimize Your Google Business Profile

Once your Google Business Profile is claimed, take the time to optimize it with detailed, customer-centric information. Showcase your event rental business by adding high-quality photos of your rental products, clearly listing your services, and providing contact information.

Use the Q&A section to address common customer queries, and ensure your profile links seamlessly to your social media platforms. Consistency across digital channels—such as matching your logo, brand colors, and service descriptions—helps build trust and eliminates confusion for potential clients.

Double Down on Service Reviews

Customer reviews are among the most powerful tools to elevate your event rental business. While there are various platforms for reviews, prioritize Google Reviews, as they are widely visible and integrated into other services.

Pro Tip: Instead of just asking for reviews, provide your clients with a direct link to leave feedback on Google. You can find this link within your Google Business Profile. Embed it into your invoicing system, follow-up emails, and other client communications to make the process seamless.

Don’t shy away from negative reviews. Instead, treat them as opportunities to engage with your customers, address their concerns, and improve your services. Consumers appreciate seeing businesses respond to criticism, as it demonstrates accountability and customer care.

Own Your Customer Data

Social media platforms are valuable tools for engaging with your audience, but remember—they don’t belong to you. Trends shift, algorithms change, and platforms can disappear (remember MySpace?).

To future-proof your event rental business, consolidate customer data into a CRM (Customer Relationship Management) system. Collect essential information such as names, email addresses, phone numbers, and any details about the client’s rental preferences. Owning this data allows you to build direct relationships with your audience and maintain control over your marketing efforts.

Develop Your Website

While Google Business Profiles and social media are essential components of your digital presence, your event rental businessneeds a website as its central hub. A website gives you complete ownership and flexibility to showcase your offerings.

Building a website doesn’t have to be complex. Platforms like WordPress.org offer user-friendly templates that allow you to create a professional site without advanced coding skills. Start with a clean, optimized design and focus on essential features such as:

• Product and service listings

• Scheduling tools

• About Us page

• Contact forms

As your business grows, you can integrate additional tools and features to enhance user experience. A well-designed website acts as the cornerstone of your digital presence, driving traffic and inquiries directly to your event rental business.

Where Will You Be in a Year?

The digital marketing landscape is ever-changing, and trends come and go. However, the tips outlined here—claiming and optimizing your Google Business Profile, gathering customer reviews, owning your data, and developing your website—are foundational strategies that will stand the test of time.

By implementing these tactics, you’ll not only increase visibility for your event rental business, but also attract more customers and outpace your competition. Position yourself now to adapt quickly to future changes in the market and grow your brand steadily in the years to come.

Stay proactive, stay visible, and watch your event rental business thrive in 2025 and beyond!