20' Dbl Print Fast Shade Backdrop

20' Fast Shade Back Wall - Double-Sided Digital Print

The 20' Fast Shade Back Wall with Double-Sided Digital Print is a high-impact branding accessory designed to provide maximum visibility, privacy, and wind protection for large-scale pop-up event setups. Specifically engineered for 20-foot Fast Shade units, this back wall features full-color digital printing on both the interior and exterior surfaces. This dual-sided capability ensures that your brand messaging is visible to passersby from a distance while simultaneously creating a professional, immersive environment for guests inside the tent, making it the premier choice for trade shows, outdoor festivals, and corporate activations.

Constructed from professional-grade, weather-resistant polyester, this back wall is built for the rapid deployment and frequent transport typical of mobile marketing tours. The double-sided print allows for different graphics on each side—such as a large logo for outward-facing brand awareness and a product infographic or social media handle for inward-facing engagement. Beyond its marketing value, the wall serves as a functional barrier against the elements, ensuring your tent installation remains a comfortable and controlled space for staff and customers.

Why the Double-Sided Printed Back Wall Matters

In a competitive event environment, utilizing every available square inch for branding is essential for ROI. The 20' Fast Shade Back Wall transforms the largest surface area of your tent into a high-definition billboard. For rental companies and marketing agencies, the double-sided feature provides a premium look that eliminates the "blank" white interior often seen in standard setups. The digital printing process uses UV-resistant inks that saturate the fabric, ensuring colors remain vibrant and resistant to fading during prolonged outdoor use. Additionally, the fabric is designed for easy maintenance, allowing it to be wiped down or cleaned between events to maintain a pristine, professional appearance.

Key Features

• Double-Sided Digital Printing: Full-color, high-resolution graphics on both sides of the wall for 360-degree brand exposure.
• Professional-Grade Fabric: Manufactured from heavy-duty, water-resistant polyester designed for durability and a smooth print surface.
• Edge-to-Edge Customization: Total creative freedom to print logos, photography, or complex patterns across the entire 20-foot span.
• Rapid Installation: Features heavy-duty Velcro straps or clips designed for quick, tool-free attachment to the Fast Shade frame.
• Weather and UV Resistance: Engineered to withstand sun exposure and light wind while protecting the interior event setup.
• Flame Retardant: Meets essential fire safety standards (NFPA 701) for use in indoor trade shows and public outdoor venues.
• Dual-Purpose Messaging: Ability to feature different artwork on each side to tailor messages to both external crowds and internal guests.

Installation and Maintenance

Designed for the "Fast Shade" philosophy of speed and ease, this back wall can be installed in minutes by a single person. It typically attaches to the top truss of the frame via high-strength Velcro headers and secures to the legs with side straps to ensure a taut, professional fit. For long-term maintenance, the wall should be folded loosely or rolled to prevent ink cracking, and any environmental debris can be cleaned with mild soap and water to keep the branding sharp for future tent installations.

Specifications

Ideal for / Best Uses

• Trade Shows and Expos: Create a fully branded backdrop that looks professional from both the aisle and inside the booth.
• Outdoor Marketing Tours: The definitive choice for mobile activations where high-impact visuals are required on both sides of the wall.
• Festival Vendor Stalls: Provides a professional enclosure for merchandise while maximizing advertising space for the brand.
• VIP Hospitality Zones: Use the interior print to create a themed environment while the exterior print handles public-facing branding for the event setup.