Isn’t the Super Bowl a glorious time of the year? It’s when we all gather to watch the game, spend time with family and friends, enjoy great food, and cheer on our favorite team.
…or, of course, root against the team we don’t want to win!
But there’s another major aspect of the Super Bowl—the advertising. Companies spent a record $8 million for just a 30-second slot during the big game.
If you’re like most people, you may think this is an outrageous waste of money. However, after carefully analyzing marketing trends and our own branding data, we can see just how valuable this kind of investment can be for a company.
Let’s dive in.
Why Invest in Branding?
At CELINA, we run multiple marketing campaigns across different industries. When analyzing our performance over the past few years, one particular number stood out—direct traffic.
Direct traffic happens when a visitor types your website directly into their browser instead of clicking through an ad, email, or social media post.
Why does this matter? Because direct traffic converts at a higher rate than other types of traffic. A strong brand compels customers to visit your site and consider making a purchase without relying on paid advertising.
This is exactly what Super Bowl commercials are designed to do—increase brand awareness so customers remember your business when they need your product or service.
But what if you don’t have an $8 million budget?
That’s where custom printing can make a big impact on your branding efforts.
Making Your Brand More Visible Through Printing
While most businesses can’t justify spending millions on a Super Bowl ad, there are affordable and highly effective branding strategies that can boost visibility—one of the best being custom printing.
Custom-printed materials help your business stand out in a crowded market, making your brand more recognizable in the real world. Imagine your logo on:
These printed assets make your brand impossible to ignore and create lasting impressions.
By investing in custom printing, you ensure that your brand remains visible in your local market without relying solely on digital marketing.
Treating Your Print As An Investment
The best part about custom printing is that it’s a long-term investment. Unlike digital ads that disappear after a campaign ends, high-quality printed materials provide branding power year after year.
While there are cheaper printing options on the market, low-quality materials fade quickly and wear out. Investing in durable, professional-grade custom printing from a trusted company like CELINA ensures you get assets that last.
Think about the possibilities:
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Trade shows – A custom-printed tent and backdrop create an eye-catching booth.
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Local events – Branded banners help establish your business as a trusted community name.
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Outdoor advertising – Printed flags attract attention from passing traffic.
When done right, custom printing is more than just a marketing expense—it’s an asset that pays off for years to come.
Getting Started With A Custom Print
Ready to enhance your brand with custom printing? We make it easy for you!
Contact our customer service team at sales@gettent.com or call 844-801-9588 to explore the best options for your business. Our team can help you choose the right materials and prepare your logo for high-quality printing.
As branding continues to be a key part of marketing success, what will you do in 2025 to make a bigger impact and grow your market share?
