Getting Started with Facebook Ads for Event Rental Companies

Getting Started with Facebook Ads for Event Rental Companies

In today’s marketing landscape, Facebook Ads offer event rental companies an effective way to attract new customers, generate bookings, and grow their business. While Facebook has become less popular for the younger demographic, US adults over 40 are still using the platform as their main social media.

If you own or manage an event rental business and want to leverage Facebook Ads, this guide will walk you through the key steps to get started successfully.

Having an Active Facebook and Instagram Page

While many get started with their business through their personal profile, creating an official Facebook business page and Instagram profile is an essential part of advertising on Facebook. They will need to be linked to take full advantage of the ads platform later on.

But it’s not just enough to have the pages—make sure you are active on the platforms!

For event rental companies, consider posting content about:

  • The products you have available to rent
  • Updates on availability and booking information
  • Videos and pictures of setting up events
  • Employee appreciation

If you aren’t posting regularly, start small. Try to post something once per week on a consistent schedule.

While you’re doing this, make sure your profile is set up with your contact information, business address, and enabling reviews.

Define Your Advertising Goals

Before launching any Facebook ad campaign, it’s essential to clarify your objectives. Common goals for event rental companies include:

  • Increasing brand awareness: Letting potential customers know about your services.
  • Generating leads: Capturing contact information from interested prospects.
  • Boosting website traffic: Driving users to your website or booking page.
  • Encouraging direct bookings: Promoting specific rental services with strong calls to action.

Your goals will determine the type of ad campaigns you run and how you measure success. The most important thing to remember is that whatever your goals are, that’s how you need to build your campaigns. Traffic ads lead to traffic. Conversion ads lead to bookings.

Set Up a Facebook Business Manager Account

To start running ads, you’ll need a Facebook Business Manager account. This free tool helps you manage ad accounts, pages, and team access in one place. Here’s how to set it up:

  • Go to business.facebook.com and create an account.
  • Add your business details and Facebook Page.
  • Set up an Ad Account and assign a payment method.
  • Install the Facebook Pixel on your website to track ad performance and conversions.

Define Your Target Audience

Facebook’s audience targeting capabilities are changing rapidly. In previous years, most encouraged users to set up custom audiences and find different interests that may appeal to your core customer.

This has all changed with the release of Advantage+ targeting.

Since event rental companies are targeting specific geographic areas, this is the only type of targeting that we recommend using at this time. Focus on users in specific cities, regions, or zip codes where you offer rentals. From there, ignore all the interests or custom audiences options that are available on the page.

NOTE: We’ve done extensive testing on this and have proved that this is the most efficient and cost-effective method of targeting on Facebook in 2025.

Choose the Right Ad Format

Facebook offers several ad formats, and choosing the right one depends on your campaign goal. Here are some of the most effective formats for event rental businesses:

  • Image Ads: A single high-quality image with compelling text and a call-to-action button.
  • Video Ads: Showcasing rental setups, customer testimonials, or event transformations.
  • Carousel Ads: Featuring multiple images or videos in one ad to highlight different rental items.
  • Slideshow Ads: A lightweight video-like ad using images and text to create an engaging experience.
  • Lead Generation Ads: Forms that allow users to submit their information directly within Facebook.
  • Messenger Ads: Encouraging potential customers to start a conversation with your business via Facebook Messenger.

Create Compelling Ad Content

Your ad’s creative elements (images, videos, and text) play a crucial role in its success. Keep these best practices in mind:

  • Use High-Quality Visuals: Showcase beautifully arranged event setups, unique rental items, and happy customers.
  • Write Clear and Persuasive Copy: Highlight what makes your rentals unique and include a strong call to action (e.g., “Book Now,” “Get a Free Quote”).
  • Emphasize Benefits: Instead of just listing what you offer, focus on how your rentals enhance events (e.g., “Make your wedding unforgettable with our elegant tent rentals.”).
  • Use Social Proof: Incorporate customer testimonials, reviews, or before-and-after images.

Set Your Budget and Bidding Strategy

Facebook Ads allow flexibility in budgeting. You can set a daily budget (spending a fixed amount each day) or a lifetime budget (spending a set amount over a campaign’s duration). If you’re just starting, consider a budget of $10–$20 per day to test different ad variations and audiences.

You will see bidding options and other settings that Facebook will allow you to make, but just keep what’s in the default settings for now.

Run a Test Campaign

If you’ve gotten this far, congratulations!

While some do experience immediate success with Facebook Ads, it takes most of us a fair amount of time and experience to start seeing the results that we need for our business. So don’t fret if the first couple of days or weeks pass without seeing an increase in your bookings. You’ve already made it farther than many and now can start optimizing what you are doing to improve your results.

We’ll be back to talk more about assessing your results and moving forward with changes to get you more business and making these ads an essential part of your marketing strategy.